I find the one stage where your clinic loses the most money, from your own systems, fix it in the tools you already use, and show you every week what it brought in.
One bottleneck at a time, and every step ends in something you can see.
Your ads, CRM and booking system read together. The step that loses the most, in pounds, and what's running there, broken or missing.
One page, within 7 days.
One fix a month, built in your own CRM and booking system, and checked on real records before it goes live.
A working fix, yours to keep.
That step against where it started, and what the fix brought in.
One line, every week.
When the step stops being the worst, the work moves to the next one.
The next bottleneck, named.
An owner-led private clinic with Meta and Google ads, a CRM for enquiries and a clinical system for appointments and payments. The owner believed the marketing paid for itself, but couldn't show it.
Of the 250 booked, 95 were missed and 55 had no outcome recorded. Almost everyone who reached the clinic itself was seen.
What the CRM called sales in two months, against what was actually collected. The CRM was counting quotes.
Back in first courses for every £1 on Meta. Google was two thirds of the spend, and no patient could be traced to it: the site had no tracking.
| What should happen | In the records | What they showed |
|---|---|---|
| A reply to a new enquiry within the hour | Running, not for all | Within the hour, about 3 in 4 booked a call that week. After a week, about 1 in 20. |
| A personal message in the first two days | Running, not for all | With one, about half booked. Without, about 1 in 100. |
| WhatsApp messages arriving | Broken | The connection dropped one evening. About 1,000 messages failed and nobody was told. |
| An outcome on every consultation | Missing | 55 consultations with nothing recorded against them. |
| A booking moves the lead on in the CRM | Missing | The two systems didn't talk: a booking in one never showed in the other. |
| A quiz lead flagged as hot | Broken | Anyone with an open deal from an earlier enquiry was skipped. |
Starting point: 3 in 10 booked consultations held.
From the day the bridge goes live, the owner gets one line a week against that number. If 3 in 10 became 4 in 10, that's about 25 more consultations every two months, from enquiries already paid for.
Result: being measured. This page will show the real number when it's in.
Next in line: repeat visits. Of about 80 patients treated one spring, around 45 had nothing booked three months later.
One decision at a time. You see the money before anything is built.
Within 7 days of access, paid upfront
Paid on the 1st, stop any month
Not happy with the audit? Tell me within 14 days of receiving it and I refund in full, no argument. No ongoing commitment.
Apply on WhatsApp and we'll talk first. If the audit fits, it's £495, within 7 days of access.
You add me as a read-only user in your CRM, clinical system and ad accounts. I send short steps for each, so no technical help is needed. Nothing changes on your side.
I never take names, addresses or medical answers out of your systems. To match the same person across systems I use record ids and a phone number or email, and nothing more.
No. Tell me your questions if you have them; if not, I start with where the money is.
You can stop there, or carry on to fix, prove and move at £750 a month: one fix a month on the step that loses the most, built in your own systems and yours to keep, with a weekly line on what it brought in. Paid on the 1st, stop any month.